Bing Ads Training Courses

Microsoft Advertising Bing Ads Training Courses

Bing Ads Training Courses

Learn how Microsoft Advertising works. Our PPC advertising courses cover everything you need to know to become a Microsoft Advertising Certified Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget. Take our advertising courses online — on your own time and at your own pace. Then, once you’re ready, successfully complete our certification exam to enjoy the member benefits.

Get started with your Microsoft Advertising training by selecting a topic below. If you are a premium channel partner, tool provider or strategic agency, you can access Bing PPC courses for beginners and advanced practitioners in the Microsoft Advertising Learning Lab.

Learn how Microsoft Advertising works. Our PPC advertising courses cover everything you need to know to become a Microsoft Advertising Certified Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget. Take our advertising courses online — on your own time and at your own pace. Then, once you’re ready, successfully complete our certification exam to enjoy the member benefits.

Get started with your Microsoft Advertising training by selecting a topic below. If you are a premium channel partner, tool provider or strategic agency, you can access Bing PPC courses for beginners and advanced practitioners in the Microsoft Advertising Learning Lab.

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Consider
What is Microsoft Advertising, and how does PPC work?
Introduction to campaigns, ad groups, and how to use Google Import
Choosing keywords and how to do keyword research
Microsoft Advertising policies
Manage
Microsoft Advertising automated rules and bids
Microsoft Advertising budgeting and billing
Campaign exclusions
Multi-linking & Multi-user Access
Microsoft Advertising Scripts
Syndicated Partner Network
Optimize
Microsoft Advertising Editor campaign optimization
Campaign optimization for PPC ads
Creating a great ad experience with Quality Score
Effective PPC copywriting and ad copy tips
Report
Detailed reporting in Microsoft Advertising
Setup
Ad Extensions
Audience Targeting: Device, location and ad schedule
Audience Targeting: In-market and Custom Audiences
Audience Targeting: Remarketing and LinkedIn
Microsoft Advertising Editor
Microsoft Advertising Intelligence
Shopping Campaigns
Dynamic search ads
Expanded Text Ads, Upgraded URLs and dynamic text insertion
Hotel Ads
Keyword match types
LinkedIn Profile Targeting
Microsoft Audience Network
Microsoft Audience Network: Audience campaign workflow
Microsoft Audience Network: Search campaign workflow
PPC bidding, traffic estimation, and CPC strategy
Universal Event Tracking

About Our Training Course

Since we launched our first  course in 2019 we have seen thjousands of students grow and expand their knowledge.

In-Depth Training

No fluff. No theory. Just 100% actionable material to help you get moving in the right direction.

Always Up To Date

Our material is always current and up-to-date.

Results Driven

We want to see you get results fast so we will be very focused on helping you implement real world examples.

Microsoft Advertising Bing Ads Training Courses

Bing Ads Training Courses