Our end to end content marketing training will take you through a step by step process on how to become a content marketing powerhouse.
In this comprehensive content marketing training, we cover all the points related to content marketing.
This includes content for your website or for your apps and for your landing pages.
Content that is made for your social media and any place where content needs to stand out from the crowd this might include things like writing content for blog posts or course material.
Writing marketing copy as well as planning out the content strategy on content calendars.
Our goal for you at the end of this course is to fully and completely understand the content marketing life cycle and how the interplay of content and Technical SEO can greatly influence the success of your website.
You'll learn how to create engaging videos engaging blogs epic social media posts.
And generally, content that attracts your perfect and ideal customer will help you plan and generate ideas and will also help you define your customer personas and how to speak to them with an accurate messaging framework will also teach you how to set up a Content marketing machine where you consistently and effortlessly publish to a rigorous schedule and meet the demands of your needy audience.
We We'll also show you how to distribute and promote your content across both organic and paid channels.
Furthermore. You will learn to leverage your paid audience. Allowing them immediate access to your awesome content.
One of the most powerful aspects of content marketing is the ability of the rider to use persuasive tactics to engage and encourage.
The user to take action content without action is worthless.
Creating a Content audit is one of the best ways to get started with analysing your current state of play with regard to content marketing after you've completed a comprehensive audit it is then time to use SEO keyword research and optimisation tactics.
To better focus your content to your ideal customer. This is not just any customer. This is the raving fan that will pay for any product or service you produce.
So who is this course for? Well, we're strong Believers that everybody should take this course, but if we have to be picky marketing professionals business owners people looking for a career change.
People looking to get into digital marketing social media and Community Management as well as PR and communication teams.
Some of the success stories some of our customers have built Enterprise level content marketing machines that generate thousands of visitors per month.
This is untapped traffic that comes to their website every single month rain hail or shine.
This is traffic.
They own this is traffic that they can keep as long as the quality of content stays fresh.
Google has a term query deserves freshness the better quality the content is and the longer it stays high quality.
The more likely Google is to send traffic your way. Imagine ranking for a keyword in the 1 2 3 5 or $15 ranges and being able to get a massive 33.6%
Of that cost over a volume of say 2,000 hits per month.
That one post is literally the backbone of your business.
Imagine if you can having a website made up of literally hundreds of those pages highly optimised highly focused amazing user experience driving your perfect customers into your buying funnel.
Hooking sales and marketing automation on top of that and you have an absolute.
Beartrap of customer acquisition