Introduction To Search Engine Optimisation
This is a beginners course covering an introduction to search engine optimisation.
This course is structured to give you the ultimate framework to increase your Google rankings by creating better websites that are more easily indexed and ranked by Google.
We have gone through thousands of hours of search engine optimisation training and research to work out the best methods and methodologies and best practices for you your business
We try and keep the content light and motivating while answering any and all questions you may have about SEO and content marketing.
SEO in it’s most basic form is the optimisation of web pages and websites to increase their visibility in search engine results pages.
Hi, I'm Lewis Blythe and I've been practising SEO for 10 years.
Now. I've seen many Google algorithms over the years completely white websites from existence and be deleted from the search engine results Pages as Google sweeping algorithms weed out the wheat from the chaff.
Gone are the days when you can perform black or grey hat tactics to try and manipulate the search results in today's 2020 world.
You must create valuable content that uses love that fully answers their queries and makes them happy with the answer that they found.
The website and page that they find that answer on need to be technically perfect and sound first search engine spiders to crawl.
That meets user needs from a usability Speed and Performance educational content and coherence point of view.
When I started doing SEO some 10 years ago the world was a very different place.
While we are currently in lockdown from COVID-19 and can spend time thinking about SEO and the ways we may be able to better rank our websites that is not always the case.
A few years ago much of the focus relating to SEO was creating mobile websites that were keyword specific.
Today however there are many more factors at play that need to be considered at the outset of an SEO campaign.
We had plenty of time to focus on improving our customer’s website to make some more mobile-friendly and response what's the time Google has become more complicated the black boxes become more difficult to crack.
In Todays SEO world we need to spend more time optimising the technical side of SEO on the flip side of that it has also become much simpler by creating highly compelling content that engages your user’s customers and subscribers.
Google is creating a situation where the best content wins using basic principles for SEO you can simply and easily follow the part that we set out in front of me it will give you the basic understanding the various elements of SEO and equip you to be an SEO professional or at least giving you the ability to understand basics of SEO and know how to move forward with SEO on your own website.
Some of the things that will cover in this course include optimisation techniques for websites and applications.
This will include themes such as
Technical SEO considerations
Keyword tracking and metrics
As well as a range of different tools that can be used to help improve your search engine visibility.